Contents
- Cookware retail sales statistics: U.S. sales, growth and category context
- Cookware retail sales statistics: U.S. online and offline channel measures
- Cookware retail sales statistics: China market size and online penetration
- Cookware retail sales statistics: regional market sizes and channel sales
- Online cookware retail sales statistics: brand shares in China, the U.S. and Western Europe
- Sources
Cookware retail sales statistics: U.S. sales, growth and category context
U.S. retail tracking recorded $3.18 billion in cookware and bakeware sales for the 12 months ending December 2024. The combined category declined 1.2% versus the prior year. These figures cover cookware and bakeware together, so they do not isolate pots and pans from bakeware or describe a single product type. Source: 2025 IHA State of the Industry, Market Scope
The next reported period shows a different direction: cookware and bakeware grew 4% in the 12 months ending December 2025, year over year. The report says bakeware led the category. It does not provide a readable dollar-sales figure alongside that growth rate, so the percentage should be read as a category change rather than as a sales total. Source: IHA State of the Industry, MarketScope 2026
| U.S. retail measure | Period | Sales | Change vs. prior year |
|---|---|---|---|
| Cookware/bakeware | 12 months ending December 2024 | $3.18 billion | -1.2% |
| Cookware/bakeware | 12 months ending December 2025 | Not reported in readable text | +4% |
| Total housewares | 12 months ending December 2024 | $15.84 billion | +0.9% |
| Small appliances/housewares combined | 12 months ending December 2024 | $43.27 billion | +1.2% |
The broader figures provide context, not alternative cookware totals. Total housewares reached $15.84 billion and increased 0.9% in the 12 months ending December 2024. The combined small appliances and housewares measure was $43.27 billion, up 1.2%. Both include categories beyond cookware and bakeware. Source: 2025 IHA State of the Industry, Market Scope
One adjacent category in the same retail tracking was gadgets and cutlery: sales were $3.22 billion in the 12 months ending December 2024. In the 12 months ending December 2025, gadgets and cutlery grew 2% year over year. These are useful housewares comparisons, but neither figure is cookware-specific. 2024 sales source · 2025 growth source
Cookware retail sales statistics: U.S. online and offline channel measures
A separate estimate puts the U.S. cookware market at US$5.2 billion in 2023. This is a cookware market estimate attributed to the CIC Report in Carote Ltd’s 2024 prospectus. It has a different source and scope from the Circana retail-tracking series above, which combines cookware and bakeware and reports sales for the 12 months ending December 2024. The figures should therefore be kept in their stated contexts rather than treated as consecutive points in one series. Source: Carote Ltd Global Offering Prospectus, Industry Overview, p. 109
For 2023, online sales represented 15.5% of the total U.S. cookware market size. The prospectus’s channel chart reports US$4.4 billion in offline cookware sales in 2023. Separately, it records online cookware sales of US$0.8 billion in 2022. The 2022 online value is an earlier single-year observation, while the penetration figure and offline value refer to 2023. Source: Carote Ltd Global Offering Prospectus, Industry Overview, p. 109
| U.S. cookware channel measure | Period | Reported value |
|---|---|---|
| Online sales share of total market size | 2023 | 15.5% |
| Offline channel sales | 2023 | US$4.4 billion |
| Online channel sales | 2022 | US$0.8 billion |
The prospectus also gives channel growth rates for 2019–2023. Online cookware sales had a 16.8% CAGR over that period, while offline sales had a 0.1% CAGR. These are channel-specific compound annual growth rates across the stated interval. They do not mean that online sales grew by 16.8% in each individual year. Source: Carote Ltd Global Offering Prospectus, Industry Overview, p. 109
Cookware retail sales statistics: China market size and online penetration
China’s cookware market was valued at US$7.4 billion in 2019 and US$7.9 billion in 2023, according to estimates reproduced from the CIC Report in the prospectus. These are market-size observations for cookware, not online-only sales. Source: Carote Ltd Global Offering Prospectus, Industry Overview, p. 107
Online penetration of China’s cookware market was 38.0% in 2019 and 50.0% in 2023. The measure describes online penetration of the cookware market; it is distinct from a dollar value. The prospectus separately reports that China’s online cookware channel reached US$3.9 billion in 2023. Source: Carote Ltd Global Offering Prospectus, Industry Overview, p. 107
| China cookware measure | 2019 | 2023 |
|---|---|---|
| Total market size | US$7.4 billion | US$7.9 billion |
| Online penetration | 38.0% | 50.0% |
The online sales value and penetration measure offer two different views of the market: one is a monetary estimate for the online channel in 2023, and the other is the share of market represented by online sales in that year. Neither series, as presented here, establishes why the market or channel changed. Source: Carote Ltd Global Offering Prospectus, Industry Overview, p. 107
Cookware retail sales statistics: regional market sizes and channel sales
The 2023 regional estimates span several distinct markets. Western Europe’s cookware market was US$7.1 billion. Southeast Asia’s cookware market was US$1.8 billion, and Japan’s was US$1.1 billion. These are regional or national total-market figures for 2023 as identified in the prospectus; they are not a uniform ranking of all global markets. Source: Carote Ltd Global Offering Prospectus, Industry Overview, pp. 110–113
Channel data add detail for Southeast Asia and Japan. Southeast Asia’s online cookware market was US$0.2 billion in 2023. Its e-commerce penetration, measured by retail sales value, was 3.7% in 2019 and 10.9% in 2023. Japan’s online cookware market was US$0.1 billion in 2023. Source: Carote Ltd Global Offering Prospectus, Industry Overview, pp. 111 and 113
| Market | Total cookware market, 2023 | Online cookware market, 2023 |
|---|---|---|
| Western Europe | US$7.1 billion | Not reported here |
| Southeast Asia | US$1.8 billion | US$0.2 billion |
| Japan | US$1.1 billion | US$0.1 billion |
The online-market values are available for Southeast Asia and Japan in the cited passages, while the selected Western Europe observation is a total-market value. No online value is included for Western Europe in this comparison. Southeast Asia’s penetration figures are reported by retail sales value, whereas the online-market sizes are stated as monetary estimates; they are related channel measures but not interchangeable definitions. Source: Carote Ltd Global Offering Prospectus, Industry Overview, pp. 110–113
Online cookware retail sales statistics: brand shares in China, the U.S. and Western Europe
The prospectus ranks online cookware companies by retail sales value for 2023. In China, the leading company had approximately 7.9% market share, followed by companies at approximately 2.9% and 2.2%. The issuer, identified in the ranking as “The Group,” ranked fourth with 1.2%; the fifth-ranked company had approximately 1.1%. The prospectus states that the top 5 cookware brands together accounted for less than 15.2% of China online cookware retail sales value. Company labels other than “The Group” are anonymized in the ranking. Source: Carote Ltd Global Offering Prospectus, Industry Overview, p. 108
| China online cookware ranking, 2023 | Company label | Market share |
|---|---|---|
| 1 | Company A | ~7.9% |
| 2 | Company B | ~2.9% |
| 3 | Company C | ~2.2% |
| 4 | The Group | 1.2% |
| 5 | Company D | ~1.1% |
In the U.S. online cookware ranking for 2023, the leading company had approximately 14.9% share. “The Group” ranked second at 13.1%, while the third-, fourth- and fifth-ranked companies had approximately 6.0%, 5.6% and 2.5%, respectively. Those shares describe online cookware retail sales value in the U.S.; the company names are anonymized except for the issuer label. Source: Carote Ltd Global Offering Prospectus, Industry Overview, p. 110
Western Europe’s 2023 online cookware ranking had a leading company with approximately 8.7% share. The second-ranked company had approximately 3.4%, and “The Group” ranked third with 1.3%. This is a ranking by online cookware retail sales value, not by total cookware sales across all channels. Source: Carote Ltd Global Offering Prospectus, Industry Overview, p. 110
Across these three rankings, the reported market-share scope is online cookware retail sales value in 2023. The rankings provide observations for selected positions, with all company labels retained as printed or described in the prospectus. They do not identify a complete named-brand landscape, and the percentages should not be read as shares of each region’s total cookware market.